Activités · Businesses
Three businesses
On a single thread of terroir, three businesses.
Sun&R.Lab LLC. brings together three businesses —
the Maison Brand, the Non-Alcohol Agency and BizDev.
The industries differ; the thread is one and the same — the power of connections.
Nos forces · Three axes
Three axes
However different the businesses, one thing runs beneath all three —
three operating axes shared across everything we do.
Zero to One
Zero-base thinking
Refusing to be confined by existing frames, we question rationally and open new markets. The approach: doubt the premise of the business, redesign from first principles.
Local × Global
Local strength, global reach
Drawing on regional resources — terroir — we extend them into high-value markets at home and abroad. The work is to translate local truth into a globally legible form.
Co-creation
Co-creative leadership
We bring together public bodies, local communities and companies, creating with a wide spectrum of stakeholders. Each business is designed not as a single firm, but as an ecosystem.
Une seule racine · One root
One root.
Three branches.
From the same root — terroir —
three businesses branch out.
Business 01 · Maison Brand & Beverage OEM
Maison Brand & Beverage OEM
NEIGE & THÉ — a Maison brand of non-alcoholic beverages grounded in terroir —
offered direct to guests, while partners are served by a Beverage OEM built on the same know-how.
As your own brand's cup, or as an original drink co-created together,
the voice of the land is held within a single drop.
Pour qui · Who it's for
Guests who love the brand itself, and hospitality partners seeking the cup that can be tasted only at their venue.
D2C · Maison
NEIGE & THÉ
A Maison brand of non-alcoholic beverages grounded in terroir. The voice of the land and the maker's hand, held within a single drop — a true taste and experience, without alcohol, carried from Niigata to the world.
B2B · Sur-mesure
Beverage OEM
Building on the Maison Brand know-how, we co-create the non-alcoholic drink that lives only at your venue — aligned to your worldview, cuisine and clientele. Minimum lot from 6 bottles, standard lead time 1–3 months, through to full production.
OEM · Styles and benchmarks
From 6
Minimum lot
1–3 mo.
Standard lead time
30+ sites
Tea estates & producers
LEVEL 01
Original label
Lead time · 2–3 weeks (fast track)
LEVEL 02
Semi-custom
Lead time · 1–2 months
LEVEL 03
Full custom OEM
Lead time · 2–3 months
LEVEL 04
Brand co-creation
Lead time · 3 months and up
Business 02 · Non-Alcohol Agency
Non-Alcohol Agency
Walking alongside Michelin-starred restaurants and hospitality venues on non-alcoholic beverage adoption.
Not a slideware consultancy — as an operator who has run non-alcohol and grown a Maison ourselves, we work in the language of the floor.
Pour qui · Who it's for
Michelin-starred restaurants, luxury auberges, five-star hotels, and local governments leading tourism and regional branding — hospitality professionals who place quality and worldview first.
Leviers · Five levers of growth
Acquisition
Guest acquisition
Seasonal events and collaborations
Value Per Cover
Value per cover
Selection and pairing aligned to your house
Monetisation
Monetisation
E-commerce, OEM, retail extensions
Team-Up
Team formation
Sommeliers, chefs, regional networks
Digital · Creative
Digital and creative
IT systems, identity, web, merchandise
Business 03 · Business Development
BizDev practice
Industry-specific systems for power and logistics, zero-to-one venture creation, end-to-end product development with UI/UX, and global expansion with PR —
four service areas that walk alongside every phase of a business, end-to-end.
Pour qui · Who it's for
Startups and companies launching new ventures, and power and logistics clients seeking a DX that steps into the structures specific to their industry.
Service Areas · Four areas of support
System Development
Industry-specific systems engineering
Core enterprise systems through to web applications
Incubation & Acceleration
Zero-to-one venture creation
Idea, business plan, capital, team formation
Creative × Engineering
End-to-end product development
Design and engineering, integrated
Marketing · Global
Global expansion and PR strategy
Growth marketing, PR, international business development
Industries · Industry-specific support
Notre approche · How we work
A shared rhythm.
Each business has its own process, yet all three begin with hearing and stay through growth —
a shared rhythm of engagement.
The detailed flow for each is laid out on its own page.
- 01
Hearing
Hearing
We listen — in the language of the business — to your challenges, present state and intended future. For beverages, we begin with a tasting.
- 02
Proposal
Proposal & prototype
We present the engagement design that fits your phase. Products are validated through prototyping and test deployment.
- 03
Execution
Execution
From planning and development through implementation and onto the floor, we cover the necessary territory end-to-end.
- 04
Growth
Growth
Past launch and full deployment, we stay through iteration, expansion and monetisation as the business grows.
Contact
Let's begin the conversation.
Depending on the phase and the question, we propose the engagement design that fits.
Any door will do — reach out, and the first conversation is on us.
Reply within 3 business days