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Sun&R.Lab

Presse · For media and editors

Press

For coverage, features and material requests concerning Sun&R.Lab and NEIGE & THÉ, please review the kit below and get in touch.

Couverture · Press coverage

Bientôt

Coverage will be added here as it appears.

For interviews and feature enquiries, please review the press-kit information below and feel free to get in touch.

Press Kit

For journalists and editors

All material below is free to quote in articles and features. For logo assets and additional information, please write to contact@sun-r-lab.com.

Boilerplate · three lengths

Court · 50-word version

Sun&R.Lab LLC. — founded in Niigata City in 2023. On a single thread of terroir, the firm weaves three businesses: a Maison brand, a consultancy practice and BizDev.

Moyen · 100-word version

Sun&R.Lab LLC. (founder: Mitsuhiro Nakayama) is a Niigata-based limited liability company established in November 2023. With the purpose “a world in which abundance and well-being circulate, through the power of connections,” and with terroir as its way of thinking, the firm operates three businesses: a Maison brand (NEIGE & THÉ), a non-alcoholic-pairing consultancy and BizDev. Premier service: 2026.

Long · 200-word version

Sun&R.Lab LLC. is a Niigata-based limited liability company established in November 2023. Founder Mitsuhiro Nakayama was born the eldest son of a tea-farming family in Makinohara, Shizuoka. A career across IT, renewable energy, the management of a regional power-retail company and the rebranding of traditional industries led to the founding. He extends the idea that “where land, culture and people meet, value emerges that can be born in no other place” — terroir — into a methodology for designing enterprise. Through the Maison brand NEIGE & THÉ, the non-alcoholic-pairing consultancy, and BizDev, the firm translates the singular value of place for the world. Premier service: 2026.

Founder Bio · 150-word version

Mitsuhiro Nakayama. Founder & CEO, Sun&R.Lab LLC. Born the eldest son of a tea-farming family in Makinohara, Shizuoka. He began his career as an IT engineer, then moved through renewable energy (solar O&M, electricity retail, smart cities, VPP, battery storage), the management of a regional power-retail company, and the rebranding of traditional industries within the circular economy. In November 2023 he founded Sun&R.Lab. He carries each engagement end to end — from new-service conception, through systems design and management, to the realities of running the business.

Citations · pre-written quotes (free to cite)

  • “I first encountered the word terroirnot in a book about wine, but in a tea field in Shizuoka.”

    — On the founding motivation

  • “The sectors differ; the root is the same. Translating regional terroir for the world.”

    — On the through-line of the three businesses

  • “What matters in industry-specific transformation is dialogue with the culture of the industry. The first move is not technology adoption — it is a clear statement of respect for the culture itself.”

    — On the BizDev methodology

Legal name
Sun&R.Lab LLC. (Sun&R.Lab 合同会社)
Founded
November 2023
Headquarters
Niigata City, Japan
Founder
Mitsuhiro Nakayama
Practice areas
Maison brand (NEIGE & THÉ) / Non-alcoholic-pairing consultancy / BizDev
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