Société · Corporate profile
The one who connects, on the registry.
Bridging the world through terroir.
The formal disclosures expected by partners, investors and press, gathered on a single page.
Mentions légales · Statutory disclosures
The firm, on record.
- Legal name
- Sun&R.Lab LLC(JA: Sun&R.Lab 合同会社)
- Entity type
- Gōdō Kaisha (LLC) under Japanese Companies Act
- Founding date
- November 2023
- Registered office
- Niigata City, Niigata Prefecture, Japan (street address disclosed via Contact upon NDA)
Full street address is shared with partners under NDA.
- Representative
- Mitsuhiro Nakayama(中山 光博)
Representative Partner / Founder & CEO.
Born the eldest son of a tea-farming family in Makinohara, Shizuoka, he worked as an IT engineer and across renewable energy and a regional power retailer before founding Sun&R.Lab in November 2023.
He leads the work end-to-end — from new-service design through systems architecture and day-to-day management — walking alongside each client's business.
The story behind the founding is told in the Journal “Founding Note”. - Business activities
- 01Maison Brand — non-alcohol product line (NEIGE & THÉ)
- 02Non-Alcohol Agency — advisory for Michelin-starred and premium hospitality programs
- 03BizDev — systems development and new-business design for power, logistics, smart-city and global-expansion clients
- Paid-in capital
- Not disclosed publicly (shared with partners under NDA)
- Corporate number (Hōjin Bangō, 13 digits)
- 1110003005199
Public information listed on Japan's National Tax Agency corporate-number registry.
- Qualified Invoice Issuer Registration No.
- T1110003005199
Registered under Japan's Qualified Invoice (Invoice) System. The number is "T" + the 13-digit corporate number.
- Contact
For contracted engagements, press enquiries and partnership discussions, please reach us first by email or via the Contact form.
Nos forces · Our foundations
Three foundations
Whatever the sector, the same three foundations run beneath the work of Sun&R.Lab.
Zero to One
Zero-base thinking
Refusing to be confined by existing frames, we question rationally and open new markets. The approach: doubt the premise of the business, redesign from first principles.
Local × Global
Local strength, global reach
Drawing on regional resources — terroir — we extend them into high-value markets at home and abroad. The work is to translate local truth into a globally legible form.
Co-creation
Co-creative leadership
We bring together public bodies, local communities and companies, creating with a wide spectrum of stakeholders. Each business is designed not as a single firm, but as an ecosystem.
Continuons · Continue reading
Our philosophy — and its forms.
The firm's philosophy and the three businesses are laid out on separate pages —
useful context as you consider working with us.