À propos · Founder profile
The weaver, unguarded.
It is always people who weave the connections.
Founder & CEO
Mitsuhiro Nakayama
Mitsuhiro Nakayama
Born the eldest son of a tea-farming family in Makinohara, Shizuoka.
After graduating from university, he began his career as an IT engineer, working across systems development and the planning and operation of IoT services. He then moved into renewable energy, leading projects across solar O&M, electricity retail, smart-city initiatives, virtual power plants and battery storage — taking each from launch through to commercial operation, across departmental lines.
Later, he took on the management of a regional power-retail company, building structures that link business with the resolution of social issues by working in concert with local government and communities.
Beyond energy, he has launched several initiatives — implementations of the circular economy, and rebranding work that draws on traditional industries and regional resources. His distinct strength lies in carrying an engagement end to end — from the conception of a new service through systems design and management, to the realities of running the business.
Forces · Three foundations
Three foundations
Zero to One
Zero-base thinking
Refusing to be confined by existing frames, we question rationally and open new markets. The approach: doubt the premise of the business, redesign from first principles.
Local × Global
Local strength, global reach
Drawing on regional resources — terroir — we extend them into high-value markets at home and abroad. The work is to translate local truth into a globally legible form.
Co-creation
Co-creative leadership
We bring together public bodies, local communities and companies, creating with a wide spectrum of stakeholders. Each business is designed not as a single firm, but as an ecosystem.
Parcours · The path
From the tea fields, to enterprise.
Origin
Une Famille de Thé
A family of tea
Born the eldest son into a tea-farming household in Makinohara, Shizuoka. The climate of the land, the touch of human hands, a flavor passed down through generations — terroir learned not at a desk, but in the field.
Phase 1
IT & IoT
Beginning in IT engineering
After graduating, he started his career as an IT engineer, working through systems development and the planning and operation of IoT services, cultivating a perspective that ties technology to enterprise.
Phase 2
Énergie & Smart City
From renewable energy into business development
Within renewable energy, he led projects across solar O&M, electricity retail, smart-city initiatives, VPP and battery storage — moving across departments, taking each from launch to commercial operation.
Phase 3
Power & Community
Managing a regional power-retail company
Stepping into the management of a regional power-retail business, he built structures linking enterprise to social-issue resolution, working alongside government and community.
Phase 4
Circular & Tradition
Circular economy and the rebranding of traditional industries
Beyond energy, he launched implementations of the circular economy and rebranding ventures rooted in traditional industries and regional resources.
2023.11
Fondation
Sun&R.Lab founded
He established Sun&R.Lab LLC. in Niigata City. With the purpose “a world in which abundance and well-being circulate, through the power of connections,” he began to weave three businesses on a single thread of terroir: NEIGE & THÉ (Maison brand), consulting and BizDev.
Rejoindre · Weave with us
Let's begin the conversation.
We tailor the form of support to the phase and challenge of your business. The shape of the relationship varies — engagement, partnership or core team — and we approach each with the same care.