Le Défi · Challenge
The question at the beginning.
Global expansion of AI solutions, with a focus on business development for the mobile-gaming market in the Middle East. A Japan-originated product needed to land in overseas markets where culture, regulation, and purchasing behavior differ — and the work called for a strategy authored for those differences.
L'Approche · The Approach
How we wove it.
Research into Middle East market culture and purchasing behavior
We conducted thorough research into incumbent players, channels of purchase, cultural sensitivities, and preferred UI vocabularies in the Middle East market, formulating the principles by which a Japan-originated product would be repackaged.
Alignment of AI venture development with the business plan
Revenue model, development structure, and launch plan for the AI solution were designed in alignment with the global expansion scenario.
PR program management
We managed the selection of regional media partners, presence at local conferences, and content marketing initiatives across the Middle East market.
Actions · The work undertaken
- ·AI venture development and business planning
- ·PR program management
Résultats · Key outcomes
- ▸Middle East BizDev strategy formulated
- ▸AI solution development realized
Le Résultat · The Outcome
What was woven.
We formulated a Middle East business development strategy and realized the development of the AI solution, establishing a route for overseas expansion.
L'Apprentissage · The Lesson
“Going global is not "translation" but "redesign." The point of contact between product and culture must be authored anew for each market. The terroir argument holds — even in global expansion.”
Tags
- AI
- Global expansion
- Middle East
- PR